A website that looks good but does not bring in enquiries is a missed opportunity. Use this checklist to review yours.
1. Say what you do, clearly
Within a few seconds, a visitor should understand what you offer, who it is for and what to do next. Avoid vague headlines.
2. Give one main action
Decide what you want visitors to do, such as call, send an enquiry or request a quote, and make that action easy to find on every page.
3. Make it fast and mobile-friendly
Most visitors arrive on a phone. Pages should load quickly, text should be readable without zooming and buttons should be easy to tap.
4. Build trust honestly
- Real contact details, including a phone number and email
- Genuine reviews and testimonials you have permission to use
- Clear information about your services and how you work
5. Keep forms short
Ask only for what you need to follow up. Every extra field makes it less likely that someone will finish.
6. Answer common questions
Pages that answer what people are already asking help visitors decide and help your site appear in search.
7. Make it easy to reach you
Click-to-call and WhatsApp buttons help visitors who want a quick answer.
8. Track what matters
Set up analytics so you can see which pages and sources bring enquiries, not just visits.
Need a hand?
We can review your site against this list and suggest improvements. See our website design and development service or get in touch.